Just over a year since the Martín Family of Cigars ceased operations and was acquired by Gurkha Cigar Group, the brand is set to relaunch at this year’s IPCPR Convention and Trade Show with a new band and box but true to the flavor that the brand has established.
Gurkha has announced that the Pedro Martín Ruby will be returning to regular production, scheduled to be released in three sizes: a 5 x 50 robusto ($7.50 per cigar, $150 per box of 20); a 6 x 52 toro ($8.50 per cigar, $170 per box) and a 6 x 60 XO ($9.50 per cigar, $190 per box).
The cigars are made under the direction of Arsenio Ramos at TABSA in Estelí, Nicaragua using a red colorado corojo wrapper from an undisclosed country, along with Nicaraguan binder and filler to create a medium to full-bodied profile. It is anticipated that the Pedro Martín Ruby will begin shipping to retailers in mid-August.
The Ruby was part of the Martín Family of Cigars’ original three offerings, along with the Gold and Corojo, when the company launched in February 2011.
Maria Martin joined Gurkha in the spring of 2013, bringing the Pedro Martin brand with her along with plans to reinvigorate and relaunch the lines. By the end of the year, the Pedro Martín Limted Edition 2013 was released, something that Martín said received a wonderful reception by retailers nationwide. “Many of our customers have repeatedly asked for the popular Pedro Martín brands and now we are happy to finally be able to introduce them once again,” Martín added via a press release.
Pedro Martín, for whom the company was named, was the founder of Tropical Tobacco and a highly regarded figure in the tobacco industry. He launched Tropical Tobacco in 1978 after working in the Detroit area for DWG Cigar Group. He sold Tropical Tobacco to Eduardo Fernandez in 2002, who renamed it Tabacalera Tropical. Pedrom Martín died in March 2010.