Since last summer, PDR Cigars has been giving its portfolio a steady series of updates, modernizing packaging and standardizing logos at the company looks to find a better sense of equilibrium, a term used at last summer’s IPCPR Convention & Trade Show to describe the balance the company is looking to find between being known as a cigar brand as well as a premium cigar factory.
At the trade show, the company announced it would be updating the looks of its A. Flores Gran Reserva 1975 and PDR 1878 lines, now it’s the A. Flores 1975 Serie Privada’s turn, getting both new bands, a new vellum paper covering, some reworked blends and updated names.
The A. Flores 1975 Serie Privada Capa Habano has been renamed to the Capa Rosado, largely to avoid issues with Habanos S.A., the Cuban cigar conglomerate that has become increasingly protective of words that may imply a connection to Cuban tobacco.
Both the Capa Habano and Capa Maduro are also getting modified blends, namely by way of the addition of Dominican criollo 98 tobacco to the filler.
The updated look of the A. Flores 1975 Serie Privada is set to begin shipping in March.
Images courtesy of PDR Cigars.