Since last summer, PDR Cigars has been giving its portfolio a steady series of updates, modernizing packaging and standardizing logos at the company looks to find a better sense of equilibrium, a term used at last summer’s IPCPR Convention & Trade Show to describe the balance the company is looking to find between being known as a cigar brand as well as a premium cigar factory.

At the trade show, the company announced it would be updating the looks of its A. Flores Gran Reserva 1975 and PDR 1878 lines, now it’s the A. Flores 1975 Serie Privada’s turn, getting both new bands, a new vellum paper covering, some reworked blends and updated names.

The A. Flores 1975 Serie Privada Capa Habano has been renamed to the Capa Rosado, largely to avoid issues with Habanos S.A., the Cuban cigar conglomerate that has become increasingly protective of words that may imply a connection to Cuban tobacco.

Both the Capa Habano and Capa Maduro are also getting modified blends, namely by way of the addition of Dominican criollo 98 tobacco to the filler.

The updated look of the A. Flores 1975 Serie Privada is set to begin shipping in March.

Images courtesy of PDR Cigars.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.