PDR Cigars is continuing to grow.

The company has announced that Frankie Santos has been appointed its new marketing director. The news comes less than six months after it added Robbie Streitz as its national sales manager.

Frankie Santos

“I have known Frankie since I started in the cigar industry and we kept in touch for many years,” said Abe Flores, the PDR’s owner. “I always told him I’d love for him to join the company, and we finally made it happen.”

Santos is no stranger to the cigar business. He spent a decade working with his uncle, Carlos Toraño at the family’s cigar company. He most recently worked as the director of marketing for Reyes Family Cigars.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.