PCA 2022: Viva Habano Cigars

One of the things I enjoy about the PCA Convention and Trade Show is seeing old friends I’ve met throughout the many years I’ve attended. Another thing I particularly enjoy is meeting new people and getting introduced to their brand.

Sometimes that’s a new brand to the entire market, other times it’s a brand that is looking to expand and attending the show is their first step. Viva Habano Cigars falls into the second category.

Previously, Viva Habano Cigars were only available at a few retailers in New Jersey, but Santo Trejo took some time to tell me about the brand and the effort to expand. Viva Habano isn’t quite like most other new brands I encounter, however, as this is a true farm-to-shelf cigar. All of the tobacco they use is grown at the Viva Habano farm, rolled at their factory Tabacalera Viva Habano and sold under the brand name Viva Habano Cigars. Trejo was happy to tell me a little bit about their cigars, which also included some brand new releases here at the show.

Viva Habano Maduro

The first blend available from the company is their Maduro, which uses a broadleaf wrapper. Of these sizes, the Gran Viva Habano, Gran Tempestad and El Hombre were previously available for sale. The rest of the sizes are fresh introductions at PCA 2022.

• Wrapper: Dominican Republic (Broadleaf)
• Binder: Dominican Republic
• Filler: Dominican Republic

• Viva Habano Maduro Belicoso (5 1/4 x 52) — $9 (Box of 10, $90)
• Viva Habano Maduro El Hombre (5 1/4 x 58) — $11.50 (Box of 10, $115)
• Viva Habano Maduro Emperador Doble Ligero (7 x 54) — $14 (Box of 10, $140)
• Viva Habano Maduro Gerarquía (6 1/2 x 60) — $14 (Box of 10, $140)
• Viva Habano Maduro Gran Tempestad (5 1/2 x 58) — $11.50 (Box of 10, $115)
• Viva Habano Maduro Gran viva habano (6 1/4 x 56) — $11.50 (Box of 10, $115)
• Viva Habano Maduro Príncipe (6 x 54) — $9 (Box of 10, $90)

Production: Regular Production

Release Date: July 2022

Viva Habano Naturales

This is the company’s lighter wrapper offering, and like the Maudro line, the Gran Viva Habano was previously available for sale while the Tempestad is new. The Naturales line features two different types of wrappers, the first being tobacco they call Maria for the wrapper.

• Wrapper: Dominican Republic (Maria)
• Binder: Dominican Republic
• Filler: Dominican Republic

• Viva Habano Naturales Gran Viva Habano (6 1/4 x 56) — $10.50 (Box of 10, $105)
• Viva Habano Naturales Tempestad (5 1/2 x 58)$ 5.75— $10.50 (Box of 10, $105)

Production: Regular Production

Release Date: July 2022

Viva Habano Churchill

Listed under the Naturales series, the Churchill is a slightly different blend, using tobacco they call Isabel for the wrapper.

• Wrapper: Dominican Republic (Isabel)
• Binder: Dominican Republic
• Filler: Dominican Republic

• Viva Habano Churchill (7 x 54) — $14 (Box of 10, $140)

Production: Regular Production

Release Date: July 2022