J. London wasn’t a brand that I was expecting to see at the 2021 PCA Convention & Trade Show. It wouldn’t be surprising to see Jonathan Fiant, the brand’s owner, walking around the trade show floor but I had no idea he’d be exhibiting at the show. Also surprising, there are new cigars for the brand.

Like Lampert Cigars, J. London is part of the cramped 10 x 10 space that is the Casdagli booth. To be quite honest, I’m not sure what would happen if any of the brands brought another person with them. There’s so little space that the various brand’s pop-up banners are stacked on top of each other.

J. London Gold Series Fat Robusto

Fiant told me that he’s started to make small production runs of specific vitolas and pack them in bundles wrapped with some sort of artwork. The newest one is the 5 x 56 Fat Robusto which will begin shipping later this month. The cigars are made at Tabacalera William Ventura in the Dominican Republic.

  • Wrapper: Ecuador (Connecticut)
  • Binder: Ecuador (Connecticut)
  • Filler: Dominican Republic
  • J. London Gold Series Fat Robusto (5 x 56) — $20 (Pack of 5, $100)

Production: 500 Packs of 5 Cigars (2,500 Total Cigars)

Release Date: July 2021

J. London Gold Series A

This isn’t something that was offered to all retailers so it doesn’t get the full coverage, but Fiant showed me the A size which is made for Sir Louis Cigars of Wilbraham, Mass.

Overall Score

Drew Estate is the sponsor of halfwheel's coverage of the 2021 PCA Convention & Trade Show
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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.