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I’ve known about Desiccare’s Integra Boost brand for years, but it’s only become a common name in the cigar industry in the last couple of years. Integra Boost is a portable, two-way humidification product that is perhaps better known in the marijuana space than it is in the cigar space. That’s changing though and I suspect Integra’s presence will accelerate thanks to new agreements it has signed with manufacturers like Oliva.

It’s very clear that Integra is used to going to trade shows thanks to its cannabis presence. This was a high-end booth with a big video wall, a massive sign—one that inevitably photobombed half of the pictures taken of the Miami Cigar & Co. booth—and a cookie-cutter design that seems like it could be used by just about any company at any trade show.

As for new items, I was shown some prototypes of new products but was asked to hold off writing about them for now. One of them seems likely to be offered to cigar smokers within the next couple of months, while the other will take a bit longer to come to the cigar space.

NullDrew Estate is the official sponsor of halfwheel's coverage of the 2021 PCA Convention & Trade Show.
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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.