I’ve known about Desiccare’s Integra Boost brand for years, but it’s only become a common name in the cigar industry in the last couple of years. Integra Boost is a portable, two-way humidification product that is perhaps better known in the marijuana space than it is in the cigar space. That’s changing though and I suspect Integra’s presence will accelerate thanks to new agreements it has signed with manufacturers like Oliva.
It’s very clear that Integra is used to going to trade shows thanks to its cannabis presence. This was a high-end booth with a big video wall, a massive sign—one that inevitably photobombed half of the pictures taken of the Miami Cigar & Co. booth—and a cookie-cutter design that seems like it could be used by just about any company at any trade show.
As for new items, I was shown some prototypes of new products but was asked to hold off writing about them for now. One of them seems likely to be offered to cigar smokers within the next couple of months, while the other will take a bit longer to come to the cigar space.