Patoro has announced that Mike Wydra is the company’s new director of U.S. operations.

Wydra, a former CLE and Altadis U.S.A. sales manager, replaces Andrew Brennan, who announced his resignation earlier this month.

“Mr. Wydra’s passion for the industry and vast experience within the U.S. premium cigar industry is an ideal fit with our vision, in continuing to grow and build the Patoro brand within the United States,” said Dr. Pablo Richard, the brand’s founder, in a press release.

In addition, the company also announced that Vincent Krembel is now the company’s head of marketing and sales in Europe. Krembel is a longtime Davidoff employee who served as the global brand ambassador and most recently worked at the company’s flagship store in Basel.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.