Patoro has announced that Mike Wydra is the company’s new director of U.S. operations.
Wydra, a former CLE and Altadis U.S.A. sales manager, replaces Andrew Brennan, who announced his resignation earlier this month.
“Mr. Wydra’s passion for the industry and vast experience within the U.S. premium cigar industry is an ideal fit with our vision, in continuing to grow and build the Patoro brand within the United States,” said Dr. Pablo Richard, the brand’s founder, in a press release.
In addition, the company also announced that Vincent Krembel is now the company’s head of marketing and sales in Europe. Krembel is a longtime Davidoff employee who served as the global brand ambassador and most recently worked at the company’s flagship store in Basel.