Partagas Adding Toro to Classic “Yellow Box” Line
A new 6 x 49 toro vitola is being added to the classic Partagas line, also referred to as the “Yellow Box” line as a nod to the distinctive color of its packaging. The new size will also come in a bright yellow tubo for protection during transport.
The Partagas Toro will be priced at $10.49 and will be offered in 10-count boxes. Like the rest of the line, it features a Cameroon wrapper, a Mexican San Andrés binder, and fillers from the Dominican Republic and Mexico, which is described as delivering “a deeply-structured smoking experience brimming with notes of earth, wood, nuts and spice,” in a press release.
“Partagas cigars are highly-rated and iconic,” said Matt Wilson, senior brand manager of Partagas, via a press release. “With the release of the Toro frontmark in a tubo, we are bringing another classic size into play and making it convenient for the Partagas fan to transport their favorite smoke wherever the road may take them.
The Partagas Toro is scheduled to ship to retailers on Sept. 23, and will bring the line to 11 different vitolas. The line is produced at General Cigar Dominicana in Santiago de los Caballeros.
The Partagas brand is part of the Forged Cigar Co. portfolio, which is part of Scandinavian Tobacco Group (STG).
Image courtesy of Forged Cigar Co.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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