Ortega Goes Bigger With HeavyDuty
Add Ortega Premium Cigars to the list of brands trying to capture the lower-priced larger ring gauge market. Ortega will begin shipping the HeavyDuty in April, a line debuting in three 60 ring gauge sizes with a trio of even larger cigars slated for the following month.
The Dominican-made HeavyDuty 60 will debut in 5 x 60 ($5.70), 6 x 60 ($5.80) and 7 x 60 ($5.95) sizes, shipping in a a tray of 60 cigars between the three sizes.
In May, the company will begin shipping HeavyDuty 70, an even larger cigar. The 5 x 70 will start at $6.65 per cigar with the 6 x 70 and 7 x 70 priced at $6.85 and $6.95 respectively.
The cigars are made at Abe Flores’s PDR Cigars and feature an Ecuadorian habano wrapper with Dominican, Nicaragua and Pennsylvania fillers. It’s a striking contrast to the first PDR-made Ortega, the Ortega Minis.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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