In June, Illusione shipped seven of its revamped OneOff vitolas, but one cigar was noticeably missing: +53 Super Robusto. Now the 5 3/4 x 48 robusto is arriving in stores.

The +53 was one of the most popular cigars from OneOff’s founder Andrea Molinari. Its name, +53, refers to the country code for Cuba and inspired plenty of speculation about whether Cuban tobacco was used for the original blend. Now that Illusione owns the brand there is no speculation about the tobacco: it’s all Nicaraguan.

Dion Giolito has said that the blend is different from the regular OneOffs, but he’s declined to say to what extent. That difference will demand a hefty premium, the +53 Super Robusto is priced at $30 per cigar. For context, the slightly larger Canonazo size is priced at $16.95.

The +53 will be easy to identify compared to the rest of the line as it carries a secondary band.

Avatar photo

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.