Oliveros to Launch SWAG SoBe Edition at IPCPR

SWAG from Oliveros is the most recent brand to add a Miami-inspired line to its portfolio with the soon-to-be-released SWAG SoBe edition. Once again the focus for SWAG is the Dominican tobacco inside the blend, this time creating a blend that Oliveros describes as “a cigar for the new generation, Miami style.”

Over the past few days, Fabian Barrantes has tweeted a few pictures of the new line:

The SWAG SoBe Edition will come in four regular production sizes:

• VIP (4 1/2 x 48) — Corona Gorda
• Lavish (5 x 54) — Robusto
• Infamous (6 x 54) — Toro Gordo
• Ego (6 x 60) — Gordo

In addition, a special 54 count humidor is being made that will contain 14 Lavish, 14 Infamous Toros, 12 Egos and 14 special humidor edition cigars, a 7 x 54.

MSRP for the standard SoBe Edition sizes is between $6.20 and $8.25, pricing for the humidor has not been finalized.

The SoBe Edition will be made at Tabacalera Palma in the Dominican Republic

(Images via @SwagCigars)

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.