If you are not a fan of NUb, you probably can stop reading.

Oliva Cigar Co., the parent of the NUb brand, is launching a new triple flame torch lighter for NUb. And it’s bold.

NUb Lighter 1

The lighter features a metal NUb logo that protrudes from the cylindrical body of the lighter, including an ignition which is activated when you press down on the b portion of the logo.

NUb Lighter 2

Ian Hummel, Oliva’s national sales manager, told halfwheel the lighter for retail around $60.

It will debut at the upcoming IPCPR Convention & Trade Show, which begins later this week in New Orleans, La.

Davidoff is the official sponsor of halfwheel's coverage of the 2015 IPCPR Convention & Trade Show.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.