Earlier this year, Oettinger Davidoff AG announced it would be ending its contract with its current German distributor, Arnold André, and begin the process of setting up its own distribution company for the country.
Now that subsidiary has its leader.
The company has announced that Olaf Ruf has been appointed general manager and vice-president of Davidoff of Geneva Germany. Ruf most recently served as the interim ceo of Niering Stock Tömp Insolvenzverwaltungen, a German firm specializing in bankruptcy and liquidation processes.
He was previously the ceo of Snoke Verwaltungs-Gmbh, an e-cigarette maker, and spent over six years working for Imperial Tobacco in the German market.
Ruf will report directly to Martin Kaufmann, Oettinger Davidoff AG’s svp of Europe & global retail travel.
“With his in-depth knowledge of the business, the German market and his international background, Olaf is a valuable addition to the Oettinger Davidoff AG European management team,” said Kaufmann in a press release. “I am confident that Olaf will bring a totally new momentum to our business in Germany. I am very much looking forward to a close and successful collaboration.”
Davidoff’s new German subsidiary will be based in Hamburg and begin distributing the company’s products Jan. 1, 2017.