Oliva’s NUb brand has never been known for being traditional, but now it is heading in a direction radically different from the company’s current portfolio. This July, at the 2014 IPCPR convention and trade show, the company will launch NUb Café, a line of cigars infused with coffee. While pricing details are still being worked out, there will be three lines Macchiato, Cappuccino and Espresso—each with six vitolas.

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The company introduced NUb in 2008, a short and fat cigar that at the time was the thickest vitola in many retailers humidors. Since its inception Oliva has offered it in its own blends, as well as that of Cain and Cain F and even limited editions of its flagship Serie V line.

For the first time in its history, the line will now abandon its iconic short and fat stance for a few smaller and more traditional sizes. Sources told halfwheel each line will be offered in 4 x 30 (10-count tin), 4 x 38 (25-count box), 3 3/4 x 54 (20-count box), 4 x 60 (20-count box), 5 x 42 (20-count box) and 4.7 x 30 (20-count tubos).

In addition, this will be the first Oliva product to be non-traditional in flavor.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.