Viaje Friends and Family Le Joueur Ships to Retailers

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Viaje’s ultra-secretive Friends and Family is being released to the public for the third time, and this time something has changed. The most recent release of Friends and Family is called “Le Joueur” and listed at 5 x 52. Ever since its first public showing at ICPPR 2011, and subsequent shipments in February and December of last year, the cigar was a 7 x 48 Churchill labeled “Cadeau.”

As noted early today by CigarBrief, retailers have been invoiced for a shipment that includes the second release of Honey & Hand Grenades, the third release of WLP St. Patrick’s and a new Friends and Family. 

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Viaje has yet to return comment on the new release, which is not shocking given in the past it has refused to acknowledge anything other than the cigar’s existence. Le Joueur is French for the player, whereas cadeau translates into gift. Invoices have the cigar listed with an MSRP of $217.50 per box of 15, or $14.50 per cigar, a slight decrease over the original Churchill’s $15.00 plus asking price.

Most interesting, is that at least one retailer was invoiced for more Friends and Family Le Joueurs than the other two releases, a change from Viaje’s prior restrictions of a single box per retailer. 

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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