There will be a quite a bit of info regarding Toraño today, I’ll try to get the press release as fast as I can. The summary is this: Toraño will change its name to Toraño Family Cigars, take back distribution from CAO and introduce three new lines (the Master by Carlos Toraño, which we mentioned earlier this week, Single Region and a new value line known as the Brigade) that will debut at IPCPR.
The Toraño Family, makers of some of the finest cigars in the world, is proud to announce that effective August 1st the family will distribute its own brands. To add to this exciting news, Toraño launches a new company name, a new logo and two retail exclusive cigar brands.
The company name is changing from Toraño Cigars to Toraño Family Cigar Company to truly capture the family legacy and emphasize that this is a family-owned company. The taking over of its distribution is the result of the family’s decision to enhance its personal relationships with the trade and consumers.
“We are energized and excited to be announcing these positive changes,” said Charlie Toraño, the company’s president.
The new logo, which combines a contemporary, yet classic look, is symbolic of the company’s new direction, one which will focus on the introduction of innovative cigar brands, unique blends and building a strong Toraño Family Cigar community.
“We recognize the value of building communication,” Charlie said. “There’s no better way to reach cigar smokers and the trade than through social media, the Internet, the use of viral campaigns and the personal touch and interactions at cigar events that only the family can provide.”
The IPCPR in New Orleans will be the platform for the unveiling of Master by Carlos Toraño and Single Region, two retail exclusive brands. The company is also offering a value priced bundle cigar named Brigade.
“I am looking forward to seeing everyone at our upcoming annual trade show and personally showing all of the changes which are taking place,” Charlie said.
A leader in the cigar industry, Toraño Family Cigar Company is a four-generation company currently based in Miami, Florida. It enjoys a rich heritage and history in tobacco growing and cigar manufacturing.