Toraño Announces April 1 Price Increase
Toraño Family Cigar Company is the latest manufacturer to announce price increases in 2012. In a letter sent to retailers earlier in the week, Bruce Lewis, vice-president of sales and marketing, announced a 3.5 percent price increase on all brands except Vault and Loyal.
The increase is effective April 1, 2012. Like many others, Lewis cited an increase in manufacturing costs. While this is Toraño’s first price increase since 2009, they join a long list of manufactures that have raised prices in 2012 including: Oliva, General Cigar Co., Altadis USA, Davidoff, Perdomo, SAG Imports and La Flor Dominicana.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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