Quesada has announced that they will be adding three new sizes to their Heisenberg line that are geared toward fans of larger ring gauge cigars while also keeping the lengths on the shorter side.
The three sizes all share a common naming convention, as they borrow from Werner Heisenberg’s name. The W² is a box-pressed 5 x 60 vitola and has an MSRP of $7.25, while the W65 measures 4 x 65 and has an MSRP $6.95, and the w measures 3 x 50 and costs $5.50 per stick. All three are expected to hit the market by the end of November and will bring the total number of vitolas released in the Heisenberg line to nine.
The Heisenberg by Quesada line was announced just before the end of 2012, with the company sending cryptic letters to retailers informing them that samples of the cigar would soon be arriving. It debuted in four sizes: Petite (4 3/4 x 40), Corona (4 x 43), Robusto (5 x 48) and Coronet Cuadrada (5 1/4 x 44/48/55), with prices ranging from $4.50 to $6.95.
The company added a fifth vitola, a 6 x 56/65 Figurado named the TP40Q as a store exclusive for Tobacco Plaza in New York as part of their 40th anniversary in July. While it was made under one header, there were two versions of the TP40Q made, 500 in a round vitola and 500 that were box pressed. The cigar was reviewed on halfwheel here.
The project is named for Werner Heisenberg, a 20th century German theoretical physicist who was one of the founders of quantum mechanics and a Nobel Prize winner. In particular, the cigar draws from the Heisenberg principle, otherwise known as the Uncertainty principle, which stated that as precision is increased in knowing the the position of a particle, what can be known about its momentum is decreased, and vice versa.
Quesada put a spin on that in their explanation of the project:
The Heisenberg project is named after the scientific formula of the same name that proves the fundamental limits of precision: in other words, no matter how much we know about something we will never know everything; the more we focus on one aspect, the less we know about another. The Heisenberg project has two intentions: to dispel the stereotypes that limit our ability to enjoy a cigar and remind aficionados that sometimes its best to sit back, relax, and just enjoy a smoke without over analyzing it. To put it simply, “Embrace Uncertainty!” How often do we pass on an opportunity to experience a new cigar because it’s not from a certain country, factory, or made from certain tobaccos? How often do we spend our time analyzing every flavor and nuance in a cigar rather than simply enjoying it in the moment? So with this in mind we will not be releasing any information on the Heisenberg blend, number of cigars made, or description of strength, flavor, etc. We want aficionados to smoke the Heisenberg with as few preconceived notions as possible. Just light this cigar up and smoke it wherever it is you enjoy a cigar the most; whether in solitude at home, with friends at the local cigar shop, or while taking the dog for a walk. We know this is an unusual way to release a cigar. We don’t know how it will turn out. All we can do is “Embrace Uncertainty.” We are asking you to do the same.
The Quesada family
Terence Reilly of SAG Imports wouldn’t say if the new sizes would be regular production or limited releases, saying only to “embrace uncertainty.”