La Aurora Adds Preferidos Diamond
La Aurora has confirmed its newest Preferido will be one with a Connecticut Broadleaf wrapper. The cigar, which will be known as Preferidos Diamond, will come in a black tubo and the signature 5 x 54 Preferidos No. 2 vitola. Nestor Miranda, head of Miami Cigar & Co., the U.S. distributor for La Aurora, first announced the new extension in early April.
Preferidos Diamond will debut at IPCPR 2012 alongside other new La Aurora products including the rebranded Guillermo León & new Fernando León Reserva Familiar, 100 Años and 15 Minutes Break extensions.
La Aurora’s E. León Jimenes Tabacalera is also responsible for production of Miami Cigar & Co.’s Merlion and Republica Cigars’ Rapture, which are also expected at the trade show.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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