Last week, select accounts were informed by Ashton of the new La Aroma de Cuba Mi Amor Reserva. The line, which will debut at IPCPR, features a Mexican oscuro wrapper, as opposed to the San Andrés maduro on the regular Mi Amor. According to the printed sheet received by retailers there will be four box-pressed sizes, although they were not specified.

The regular Mi Amor debuted two years at IPCPR 2010 in New Orleans.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.