Joya de Nicaragua Announces Executive Changes
In a letter from Dr. Alejandro Martínez Cuenca sent to members of the media and other “key partners” of the company on Tuesday, several changes to the company’s executive team were announced.
While Dr. Martínez Cuenca will be continuing as chairman and cel of the company, the Joya de Nicaragua Board of Directors has elected Juan Ignacio Martínez as executive president of the company, with the responsibility of overseeing its day-to-day performance in production and marketing. Martínez has been with Joya for nearly six years, and has been involved in the strategic management of the company, including organizational strengthening, investments and relationship with key partners.
The board also named Ivan Gutierrez as deputy marketing director, a role that is designed to support the company’s growing international presence. He will work closely with Mario Perez, the company’s sales and marketing director, in expanding Joya de Nicaragua’s presence around the world. Gutierrez has marketing experience in the regional tobacco industry, has been with the company for nearly a year working as Joya de Nicaragua’s brand manager for the USA and playing a key role in the relationship between the company and their US distributor, Drew Estate.
The third appointment is of Carlos Zuñiga as creative director, who will be in charge of shepherding the company’s image around the world. He will continue leading the effort of getting the company’s message across to customers of all nationalities, while bringing youth and creativity to the brand’s identity. Carlos has more than ten years of experience as creative director in one of Nicaragua’s top advertising companies, and as a cigar lover he has found in Joya de Nicaragua his perfect match.
The JOYA team at IPCPR 2013, in Las Vegas. From left to right: Carlos Zúñiga (Creative Director), Juan I. Martinez (Executive President), Mario Perez (Sales & Marketing Director), Dr. Alejandro Martínez Cuenca (Chairman & CEO) and Ivan Gutierrez (Deputy Marketing Director).
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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