Illusione Raises Epernay & ULTRA Prices


In one of the more minor price increases of the last year, Illusione’s Epernay and ULTRA lines will see a small increase in price. Brand owner Dion Giolito announced the changes in a letter to retailers. Because the suggested retail price for Illusione products is not attached to wholesale pricing at a consistent mark-up, not all prices are going up and the cigars that are, aren’t going up at a consistent rate.

The changes mean Epernay now ranges from $7 for the Le Petit to $25 for the newly introduced Le Voyage (9 1/4 x 49). Le Taureau and La Vie prices will remain at $11.50 and $12.50 respectively.


Le Petit (now $7) and L’Excellence (now $9.60) each went up 10 cents per cigar. The Le Elegance effectively increased by 10 cents per cigar, it’s price is now $414.96 for a cabinet of 50.

Le Grande will now retail for $9.05 per cigar, Le Monde will cost $10.10, L’Alpiniste is now $12.15 and Le Matin now carries an MSRP of $11.35 per cigar. 

For ULTRA, only the OP No. 1 will see a price increase, going from $12.40 to $12.50. The OP No. 4 remains at $9.95 per cigar and the OP No. 9 still carries an MSRP of $11.50.

All prices are the suggested retail price and do not include any local taxes.

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Charlie Minato
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I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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