Habanos S.A. Stops Production On Trinidad

Habanos S.A. has discontinued production on the entire Trinidad cigar line, according to a post early Tuesday morning on the Facebook page of the La Casa del Habano in Hamburg, Germany. The post goes onto say that according to Habanos S.A. officials, the brand will be relaunched with new vitolas in the distant future.

The Trinidad marca was established in 1969 but wasn’t commercially launched until 1997. It is classified by Habanos S.A. as a Niche brand with general availability. The line had been trimmed to just three current production cigars:

• Fundadores — 7 3/5 x 40
• Coloniales — 5 1/5 x 44
• Reyes — 4 1/3 x 40

A pair of cigars, the Robusto Extra and Robusto T, were both discontinued this year. Trinidad was also featured in two Edición Limitada releases: the 2007 Cervantes, a 6 1/2 x 42 Lonsdale; and the 2010 Short Robusto T, a 4 x 50 Petit Robusto.

Requests for more information were deferred to a pending post on the store’s blog. We will update this story as more information becomes available.

UPDATE: In a blog post further discussing the news, Christoph Walters offers a cut-and-dry reason for the stoppage in production: “the nasty price tag.” He goes onto say that “consumers around the globe bought Cohibas instead and left these Trinidads sitting on the shelf.”

He goes onto commend Habanos S.A. for the decision, saying “let the ‘old Trinidad’ cigar line rest in peace,” while looking forward to a relaunch of the brand with a more moderate price tag.

UPDATE (April 26, 2012): Christoph Walters has updated his blog to say that the Trinidad Reyes, Coloniales and Fundadores will not be discontinued, but just the Robusto T and Robusto Extra, as previously announced.