News: Habanos S.A. Stops Production On Trinidad

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Habanos S.A. has discontinued production on the entire Trinidad cigar line, according to a post early Tuesday morning on the Facebook page of the La Casa del Habano in Hamburg, Germany. The post goes onto say that according to Habanos S.A. officials, the brand will be relaunched with new vitolas in the distant future.

The Trinidad marca was established in 1969 but wasn’t commercially launched until 1997. It is classified by Habanos S.A. as a Niche brand with general availability. The line had been trimmed to just three current production cigars:

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  • Fundadores — 7 3/5 x 40
  • Coloniales — 5 1/5 x 44
  • Reyes — 4 1/3 x 40

A pair of cigars, the Robusto Extra and Robusto T, were both discontinued this year. Trinidad was also featured in two Edición Limitada releases: the 2007 Cervantes, a 6 1/2 x 42 Lonsdale; and the 2010 Short Robusto T, a 4 x 50 Petit Robusto.

Requests for more information were deferred to a pending post on the store’s blog. We will update this story as more information becomes available.

UPDATE: In a blog post further discussing the news, Christoph Walters offers a cut and dry reason for the stoppage in production: “the nasty price tag.” He goes onto say that “consumers around the globe bought Cohibas instead and left these Trinidads sitting on the shelf.”

He goes onto commend Habanos S.A. for the decision, saying “let the ‘old Trinidad’ cigar line rest in peace,” while looking forward to a relaunch of the brand with a more moderate price tag.

UPDATE (April 26, 2012): Christoph Walters has updated his blog to say that the Trinidad Reyes, Coloniales and Fundadores will not be discontinued, but just the Robusto T and Robusto Extra, as previously announced.

 

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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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