Frank Herrera, owner of La Caridad del Cobre and CigarLaw.com, has rebranded his parent company as Herrera Cigars. Herrera explained the move was largely about making the brand easier to remember and pronounce. La Caridad del Cobre, the brand named after Cuba’s patron saint, will remain, but Frank believes the change in name will help to allow the brand to expand.
Herrera also indicated he has plans to add another line to his portfolio that would not be branded as La Caridad del Cobre, something the rebrand helps with. The newly launched website lists this as Bodega Herrera, however, Frank indicates the name is not finalized and he is still toying with the blend.
La Caridad del Cobre is made at La Tradicion Cubana in Tamboril, Dominican Republic.