Drew Estate Adds My Uzi Weighs A Ton +11

Drew Estate’s My Uzi Weighs A Ton Line will get its second non-60 RG size at IPCPR 2012, the MUWAT +11. Like the original three sizes of MUWAT, the new 5 1/2 x 52 Parejo will come in 10 count packaging. MSRP for the +11 is set at $7.95 or $79.50 for the 10-count bundle.

In addition, Drew Estate will begin offering the MUWAT EF Bait Fish on a national level, something previously announced. Bait Fish, which uses a slightly stronger blend, was first introduced as an exclusive for Dan Welsh’s New Havana Cigars late last year. Pricing for the MUWAT EF Bait Fish is $6.35.

MUWAT +11 will be the regular blend with a bit more strength, but not a full EF tweak as seen in Bait Fish. Retailers will receive trays similar to that of the 60 RG tray for display.

MUWAT is a collaborative effort between Drew Estate/Subculture Studios and Joya de Nicaragua with the blending being done by Jonathan Drew and the cigar produced at Fabrica de Tabacos Joya de Nicaragua S.A.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.