Altadis USA to Increase Prices


Altadis USA has joined General Cigar and Oliva in announcing price increases for their cigars this year.

Citing significant increases in tobacco, manufacturing and transportation costs, the company will be increasing prices on select cigars from 2-5%, according to Janelle Rosenfeld, spokeswoman for Altadis USA.


“We do our very best to absorb any additional costs as much as possible and the changes are very conservative,” she noted.

The new price list will go into effect on February 1.

The price increases are not across the board, but rather are varied based on the tobaccos, countries of manufacture and packaging materials.

One retailer mentioned that he recalls the cost of a Romeo y Julieta Reserva Real toro going from $6.25 to about $6.55, an increase of $0.30 – or just more than 5%.

Several factors have been cited by sources as the reasons for the increases which are affecting the cigar industry, including a mandatory cost of living wage increase in Nicaragua, increased costs of raw materials and increased fuel and freight costs.

“Altadis USA remains very proud of the quality products that we provide at very affordable prices,” Rosenfeld said.

Altadis USA produces Montecristo, Romeo y Julieta, Vega Fina, Warlock and A. Turrent along with 23 other brands.


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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.

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