Alec Bradley has announced one of their two cigars that will be unveiled at the upcoming IPCPR Convention and Trade Show, the Mundial.
Sam Phillips, Alec Bradley’s Vice President of Marketing, said that “Tempus was a game changer for us. Then came Prensado which was also a game changer. In my opinion, Mundial will be the next game changer for Alec Bradley.”
The Alec Bradley Mundial will be a limited release in 2013, with only 3,000 total boxes of 20 cigars being produced due to production limitations at Raices Cubanas in Honduras. The cigar will feature a wrapper leaf grown in the Trojes region of Honduras, the same area that the wrapper for the Prensado cigar comes from. Underneath that will be a pair of binder leaves, one from Honduras and one from Nicaragua, and a filler comprised of four filler leaves from Honduras and Nicaragua, with a focus on ligero from the Estelí region of Nicaragua.
Mundial is being produced in five sizes, all with pointed feet and the name “Punta Lanza”, which means point of the lance and which Rubin told the magazine is a nod to one of his early mentors.
The specific sizes were not announced, and a company representative could not confirm them, though according to the article, the smallest is a 4 1/4 x 48, with the biggest measuring 7 x 52. Specific prices have also not been announced, though a range of $9.95 to $15.95 per cigar has been confirmed by the company.
In an interview with Cigar Aficionado, Alec Bradley’s owner, Alan Rubin, said that Mundial is a project he has been working on for several years, only to have a number of issues arise that kept it from going into regular production.