Next week, retailers who attend the Tobacco Plus Expo (TPE 2021) trade show will have a chance to place an order for a new Blackbird limited edition that is playing up on the idea of a mystery cigar.

Informally, the cigar is being referred to as “Unknown Limited Edition,” though that’s not actually the cigar’s name. Blackbird Cigar Co. is going to sell the cigar—without a name or blend disclosed—in May and then will ship the cigars in August, at which point it will have a name, finalized packaging and perhaps, a disclosed blend.

What the company is disclosing is that the cigar will be a 5 x 58 box-pressed vitola, it will have an MSRP of $16 per cigar, and it will be limited to 500 boxes of 14 cigars.

“For the moment we can disclose that this cigar was made to set precedent of a before and after for Blackbird Cigars and to be a brand release to be remembered,” said the company in a press release.

There will be a “limited” number of samples available at TPE 2021, which takes place May 12-14 in Las Vegas.

In addition, Blackbird Cigar Co. has hired Elvis Batista as the company’s new national sales director. Previously, Batista has worked at La Galera/Indianhead and Neptune Cigar.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.