Nat Sherman Rebrands 1930 to Epoca Reserva

The Nat Sherman 1930 is now the Nat Sherman Epoca Reserva.

Last year, Nat Sherman introduced new packaging for most of its portfolio. Notably not included in that list was 1930, a line the company introduced in 2013. Now the line will be known as Epoca Reserva.

“This is the final step in the brand realignment project we successfully executed in 2018,” said Michael Herklots, vp of Nat Sherman, in a press release. “Formerly known as ‘Nat Sherman 1930,’ these incredible cigars will surely suit the Epoca brand well and set it up for continued growth for the long term. The blends remain unchanged from their original version and will share the same vitola names as they did under the 1930 brand.”

That blend is a Dominican wrapper over a Dominican binder and fillers from the Dominican Republic and Nicaragua.

• Epoca Reserva Corona (5 1/2 x 42)
• Epoca Reserva Gran Robusto (5 1/4 x 54)
• Epoca Reserva Inmenso (7 x 56)
• Epoca Reserva Rothschild (4 1/2 x 52)
• Epoca Reserva Corona Grande (6 x 46)
• Epoca Reserva Super Lancero (8 x 38)

It is offered in boxes of 24, except for the Super Lancero size which is sold in boxes of 10. Pricing is $9.95-17 per cigar.

Nat Sherman expects the Epoca Reserva to arrive in late spring.