It’s $100.

Less than a month after publicly teasing that he may or may not release the cigar, Steve Saka is in fact releasing his Unicorn. It’s the latest in the Muestra de Saka line, and yes, it’s $100 per cigar.

The project started after the Dunbarton Tobacco & Trust founder asked what would happen if “you did everything physically possible to spend as much money and effort as is humanly possible” to make a cigar.

In the end, it’s a 6 1/4 x 60 double perfecto developed out of a shape that Saka lathed himself. Saka said he sorted through around 6,000 pounds of broadleaf wrapper, selecting around 1 percent for the project, and then the cigars were rolled at the Joya de Nicaragua factory in Estelí, Nicaragua.

A total of 958 cigars will be offered to the company’s Select Purveyors that place an order in January and the cigars will begin shipping this week. There was actually 1,000 cigars rolled, but Saka said he smoked some.

Muestra de Saka is a collection of various cigars for those who want to “catch a glimpse into the cigarmaker’s soul within their smoke” according to Saka. So far two cigars—the Exclusivo and the Nacatamale—have been formally released under the Muestra de Saka line and a retailer posted an image showing seven vitolas, of which the Unicorn was not one of them.

Image via Saka

Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.