Moving On (Down)


I’ve mentioned this story before, but it seems uniquely attached to this announcement and worth repeating. I remember a seminal moment for halfwheel: it was December 2011, less than a week before we were going to make the site live and I was at the office of Brooks Weddings, the wedding photography business that Brooks Whittington used to run. I made a joke, saying something along the lines of “one day halfwheel will have an office.”

I was sort of joking, sort of serious. It wasn’t really meant to be a thought-provoking comment, just something off the cuff and somewhat funny, but maybe not impossible to imagine.


Less than 18 months later we were subletting half the space of Brooks Weddings and within another six months we had taken full control of the space.

Now, we’re moving on up.

To be more truthful we are moving down, as in downstairs. Later this month we will pack up what’s currently in our small office and move into a space that is well, less small. That new space is in the building next to where our current office is, which means we will still be in the North Dallas suburb of Addison, Texas.

While the descriptions in the Instagram post above might have been a joke—sadly we cannot have tiger storage—the initial blueprint shows the new space. It will give us more room for hosting guests, a defined conference area space, greater and improved storage for cigars and beer, a much larger studio area and a break room amongst others. We have room to grow, more room to move around and a lot more flexibility than the small office we’ve outgrown.

It’s been five years since I launched TheCigarFeed—one of the two blogs that was merged into halfwheel in 2012—and while it does just feel like yesterday, so much has changed. I’m both grateful and proud of the collective work that’s been done by our team over the last few years. It’s allowed us to come this far, but more importantly, set us up to do even greater things in the future.

Whenever I announce something like this, it always ends with me thanking the readers. At halfwheel, it’s not an afterthought. While we put in a lot of work, we are able to get so much more out of work because of the trust and faith that you—our readership—has in us, both individually and collectively. We most certainly don’t take it for granted and we hope you’ve enjoyed the ride so far.

This first appeared in The Newsletter, our monthly email-only newsletter. To sign-up click here.

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About the author

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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