Mombacho Cigars S.A. Restructures Marketing Department

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Mombacho Cigars S.A. has announced the restructuring of its marketing department, and with it comes the departure of Rob Rasmussen and the arrival of Jaclyn Sears.

The company announced the changes on Monday, which coincided with Rasmussen’s final day with the company. “Rob has been an invaluable part of the Mombacho family since he joined us back in 2016,” said Claudio Sgroi, president and master blender of Mombacho Cigars, via a press release. “He has taken the Mombacho brand a long way in a very short amount of time and we appreciate everything he did for this company.”

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Joining the company will be Jaclyn Sears by way of Jaxsears Inc., which will now lead the company’s marketing activities. Sears has worked with several cigar brands, including the Lost&Found series of cigars, a project she launched with Robert Caldwell and Tony Bellatto. Her resume of clients also includes Drew Estate, Room101, CLE Cigar Co. and Caldwell Cigar Co. as well as Drunken Sailor Spirits and John Drew Brands

According to the announcement, Rasmussen is leaving to pursue other professional interests. He started with the company in Nov. 2016 after spending several years in online media covering the premium cigar industry.

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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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