Mombacho Cigars S.A. has released the first look at the new packaging for its Tierra Volcán line, which U.S. consumers have become familiar with in recent years as the company’s core offering.
The new look brightens up the packaging by making yellow the dominant color and moving to a different style of box. The line previously came in boxes similar to this:
The Tierra Volcán line came to the U.S. in 2014, though it is identical to the company’s Mombacho line, but due to restrictions on the use of the word Mombacho in the United States, a different name had to be selected. Tierra Volcán was selected as a reference to the fact that Granada, where the company is based, sits in the shadow of a stratovolcano known as Mombacho that formed much of the area through eruptions.
The new packaging is scheduled to arrive at retailers in early 2017, according to Rob Rasmussen, brand manager for Mombacho Cigars S.A. It is part of a larger refreshing and rebranding of the company’s lines that has been underway for the past year or so and comes in correlation with the company’s 10th anniversary. In July, the company unveiled new packaging for its Liga Maestro line: