Mombacho Cigars S.A. has released the first look at the new packaging for its Tierra Volcán line, which U.S. consumers have become familiar with in recent years as the company’s core offering.


The new look brightens up the packaging by making yellow the dominant color and moving to a different style of box. The line previously came in boxes similar to this:

RomaCraft Tierra Volcan IPCPR 2014-11

The Tierra Volcán line came to the U.S. in 2014, though it is identical to the company’s Mombacho line, but due to restrictions on the use of the word Mombacho in the United States, a different name had to be selected. Tierra Volcán was selected as a reference to the fact that Granada, where the company is based, sits in the shadow of a stratovolcano known as Mombacho that formed much of the area through eruptions.

The new packaging is scheduled to arrive at retailers in early 2017, according to Rob Rasmussen, brand manager for Mombacho Cigars S.A. It is part of a larger refreshing and rebranding of the company’s lines that has been underway for the past year or so and comes in correlation with the company’s 10th anniversary. In July, the company unveiled new packaging for its Liga Maestro line:

Mombacho Liga Maestro Feature

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.