Next year, Miami Cigar & Co.’s salesforce will be much smaller.

Effective Jan. 1, the company will reduce its salesforce from 14 sales representatives and brokers to just five.

In a letter to retailers by Jason Wood, vice-president of Miami Cigar & Co., the company said it was moving in a different direction. He declined to provide much in the way of detail in the letter, but it seems likely the move is related to the fact that one brand—the flavored cigar line Tatiana—makes up a disproportionate of the company’s sales despite receiving little advertising and few new products.

Miami Cigar & Co. has other brands it owns—Nestor Miranda and Don Lino—and is the U.S. distributor for La Aurora and Toscano. It’s unclear whether it will continue to distribute La Aurora and Toscano going forward.

Wood’s letter is as follows:

Dear Miami Cigar Family,

Many families begin as a small unit and then grow in numbers as the years progress. Ultimately, with that growth, there comes a time when family members need to make hard decisions for their own individual futures. Our Miami Cigar Family is no different. We, too, have reached that moment in our family history. It is with a heavy heart that I reach out to you today with an important update on actions we are taking as we move forward into the future.

Effective January 1, 2021, there will be a reorganization of the company’s business model. The changes include a restructuring of our field operations and management positions, affecting multiple divisions of the company. I do not take these actions lightly, but, while these decisions are not easy, they are necessary.

To our valued employees who are directly affected by these changes, I express my sincerest gratitude for all your hard work and dedication. I wish you the very best in your future endeavors and want you to know that you will ALWAYS be a part of the MIAMI CIGAR FAMILY.

To our loyal retailers, I would like to thank you for giving us the opportunity to serve your companies over the last 30 years and I look forward to many more of prosperity and mutually beneficial association. In the coming weeks, you will be receiving additional information about Miami Cigar’s changes, but rest assured that your needs will continue to be met by the same FIVE‐STAR service that you have come to expect from Miami Cigar & Company.

Thank you for your understanding, and please do not hesitate to reach out to me directly should you have any questions.

Wood also noted that “the restructuring will affect multiple levels of the company including outside sales and management. Of course in the meantime should retailers have questions our office remains open until December 22nd at which time we will break for the holiday.”

Update (Nov. 28, 2020) — La Aurora has issued the following statement:

To Our Valued Customers –

On the heels of Miami Cigar’s recent restructuring announcement, La Aurora, the oldest Dominican Cigar Factory, wants to assure its Valued Customers all over the country, that they will be able to order their La Aurora Cigars uninterrupted from Miami Cigar Co.

La Aurora is confident that the MCC important decision will result in better service for us all.

La Aurora, S.A. Since 1903

Update (Nov. 30, 2020) — Toscano has issued its own statement:

To Our Valued Customers

Following the announcement of Miami Cigar Co. regarding its restructuring decision, Manifatture Sigaro Toscano, manufacturer of the 200-year-brand TOSCANO®, reassures all Valued Customers in the United States of America that for the time being, we will continue to provide the best customer service and the most premium of products via Miami Cigar Co. until further notice.

Any and all changes in distribution will be promptly communicated.

Sincerely,
Luciano Simeone
Chief Operating Officer
MST US Holdings, LLC

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.