Matilde Slates Serena Maduro for Early 2023
Matilde Cigar Co. has announced plans to launch the Serena Maduro in early 2023.
The company said that the cigar will use a Mexican San Andrés maduro wrapper in place of the original’s Ecuadorian Connecticut leaf, while a Dominican criollo 98 binder replaces the original Serena’s Dominican olor leaf. Underneath those leaves, the filler blend will remain a mix of Dominican and Nicaraguan leaves.
“The profile will have an increase in flavor intensity with deeper and richer flavors but still keeps it’s strength under medium which makes it my favorite morning cigar now,” Enrique Seijas told halfwheel.
The Matilde Serena Maduro will be offered in a 5 1/4 x 50 robusto priced at $8.50 and a 6 1/2 x 54 Toro Bravo vitola with an MSRP at $9, both of which are offered in 20-count boxes and being made at Tabacalera Palma. The company has more vitolas planned for the future, as Seijas told halfwheel that “Serena is the first of our core lines to get an extension, but it won’t be the last.”
The Matilde Serena debuted in 2016, and the Serena Maduro is the first of the company’s core lines to get a line extension since that time.
The company initially announced the cigar via Cigar Aficionado.
Images courtesy of Matilde Cigar Co.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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