Matilde Cigars Updates Renacer Packaging
The Matilde Renacer will soon be wearing new bands as the company is updating its look to better match the rest of the cigars in the company’s portfolio.
Out are the brown bands and boxes, replaced by a burgundy color that is scheduled to begin arriving at retailers by the end of the year. The line will also get a secondary band that indicates it is the Renacer. Both of the changes are scheduled to show up at retail before the year is over, Enrique Seijas told halfwheel.
The company is not changing the blend, as it will continue to use an Ecuadorian habano wrapper, Dominican binder and fillers from the Dominican Republic and Nicaragua. It will continue to be made at Tabacalera Palma, where it has been made since 2015.
The Renacer was the first line to be released by Matilde Cigar Co., which was launched in 2013 by Jose Seijas after retiring as the head of Tabacalera de García, the largest premium cigar factory in the world, capping off a career of over 30 years with Altadis U.S.A. and its predecessors.
Images courtesy of Matilde Cigars.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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