The Matilde Renacer will soon be wearing new bands as the company is updating its look to better match the rest of the cigars in the company’s portfolio.
Out are the brown bands and boxes, replaced by a burgundy color that is scheduled to begin arriving at retailers by the end of the year. The line will also get a secondary band that indicates it is the Renacer. Both of the changes are scheduled to show up at retail before the year is over, Enrique Seijas told halfwheel.
The company is not changing the blend, as it will continue to use an Ecuadorian habano wrapper, Dominican binder and fillers from the Dominican Republic and Nicaragua. It will continue to be made at Tabacalera Palma, where it has been made since 2015.
The Renacer was the first line to be released by Matilde Cigar Co., which was launched in 2013 by Jose Seijas after retiring as the head of Tabacalera de García, the largest premium cigar factory in the world, capping off a career of over 30 years with Altadis U.S.A. and its predecessors.
Images courtesy of Matilde Cigars.