Tomorrow, Crowed Heads will begin its soft launch of a new cigar, Luminosa.

The company is selling two sizes—Robusto (5 x 50, $7.55) and Toro (6 1/2 x 52, $7.95)—of the new line prior to its formal launch, which will take place next year at the 2017 IPCPR Convention & Trade Show.

Luminosa is being produced by Ernesto Perez-Carrilo Jr.’s Tabacalera La Alianza S.A. It uses an Ecuadorian Connecticut wrapper over an undisclosed binder and filler.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.