June 14, 2018 Patrick Lagreid News

Luis Miguel Torres Named New Head of Casa de Montecristo, Inc.

Tabacalera USA has announced that Luis Miguel Torres has been named the new head of Casa de Montecristo, Inc., which is a unit of Tabacalera USA and the Imperial Brands group of companies that focuses on the cigar retailing segment.

According to a statement issued by the company on Thursday, Torres has more than 20 years of experience in cigar and retail industries, most recently directing Oettinger Davidoff AG’s national retail cigar program for three years. Prior to that, he spent four years as general manager for a number of cigar lounges, including the Davidoff of Geneva — since 1911 location on Madison Avenue in New York City.

“Luis has a demonstrated track record of achievement and leadership,” said Javier Estades, head of Tabacalera USA in a press release.  “We look forward to a long and productive relationship with Luis as we take the cigar-life experience to new heights as we continue to grow our successful Casa de Montecristo program.”

Torres will officially begin in the role within the next 30 days.

Casa de Montecristo is a collection of 28 retail stores across the country, 19 of which are company owned. According to the company, it is a title awarded only to “premium cigar stores and lounges exemplifying the luxury, quality and lifestyle that have been associated with the Montecristo brand.” The list of stores is:

  • Austin, Texas — Casa de Montecristo
  • Boca Raton, Fla. — Casa de Montecristo by Prime Cigar
  • Boynton Beach, Fla.*— Casa de Montecristo
  • Burlington, N.C. — JR Cigar
  • Countryside, Ill.* — Casa de Montecristo
  • Dallas, Texas — Casa de Montecristo
  • Detroit, Mich. — Casa de Montecristo
  • Glendale, Ariz.* — Casa de Montecristo by Churchill’s Fine Cigars
  • Hallandale, Fla.* — Casa de Montecristo by Mancave
  • Houston, Texas — Casa de Montecristo by Serious Cigars (Champions)
  • Houston, Texas —Casa de Montecristo by Serious Cigars (Galleria)
  • Houston, Texas —Casa de Montecristo by Serious Cigars (JFK)
  • Houston, Texas —Casa de Montecristo by Serious Cigars (Webster)
  • Las Vegas, Nev.* — Casa de Montecristo
  • Miami, Fla.* — Casa de Montecristo by Prime Cigar & Whiskey Bar
  • Mooresville, N.C. — Casa de Montecristo by JR Cigar
  • Nashville, Tenn. — Casa de Montecristo
  • New York, N.Y. — Casa de Montecristo by Cigar Inn (2nd Ave.)
  • New York, N.Y. — Casa de Montecristo by Cigar Inn (73rd Street)
  • Paramus, N.J. — Casa de Montecristo
  • Phoenix, Ariz.* — Casa de Montecristo by Churchill’s Fine Cigars
  • Phoenix, Ariz.* — Casa de Montecristo by Churchill’s Fine Cigars
  • Selma, N.C. — JR Cigar
  • Tampa, Fla. — Casa de Montecristo by Tampa Humidor
  • Tampa, Fla. (to be opened) — Casa de Montecristo by Tampa Humidor
  • Tempe, Ariz.* — Casa de Montecristo by Churchill’s Fine Cigars
  • Washington D.C. — Casa de Montecristo by JR Cigar
  • Whippany, N.J. — JR Cigar

*Designates a franchise store.

Casa de Montecristo Imperial Brands plc Luis Miguel Torres Tabacalera USA
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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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