Lost&Found is expanding on its charitable efforts from last month with an ongoing program known as GAF, short for give a fuck.
The company will continue to offer cigars like it has done before—buying up old stock of already-made cigars from various factories and repackaging them—but now it will donate a portion of proceeds to charities that focus on inner-city education.
There are two charities chosen for the initial round: Inner City Arts, a charity focused on providing various art programs to children in Los Angeles, and Inner City Impact, a charity focused on helping the youth in Chicago.
There will be three new Lost&Found releases this month as part of the debut round of GAF: Instant Classic, Malditos Bastardos and Plume.
Instant Classic will be offered in a single 5 x 50 robusto size. It uses a Habano Vuelta Abajo from an undisclosed country over an Indonesian binder and Dominican fillers.
It is priced at $10.50 and limited to 1,000 bundles of 10, though 400 of those bundles will go to Europe. The cigars were wet-packed in bundles in 2016.
Malditos Bastardos use a Cameroon wrapper over a Connecticut habano binder and fillers from the Dominican Republic and Mexico.
It will be offered in three sizes:
Malditos Bastardos Super Robusto (5 x 54) — $9.50 (Bundle of 10, $95)
Malditos Bastardos Toro (6 x 54) — $10 (Bundle of 10, $100)
Malditos Bastardos Churchill (7 x 49) — $9.50 (Bundle of 10, $95)
Each is limited to 150 bundles per size. The cigars were rolled in 2014.
Plume uses a Dominican habano wrapper over a Dominican criollo 98 binder. The filler is not being disclosed. It was rolled in 2018 and limited to 2,500 cigars per size.
- Plume Robusto (5 x 52) — $9.50
- Plume Toro (6 x 50) — $10
Robert Caldwell, a co-founder of Lost&Found, told halfwheel that the goal was to give a total of $50,000 to charities in 2020, which would likely mean around 35 percent of the proceeds from the sales of cigars going to charity.
In addition, Lost&Found is working on an exclusive release with Privada Cigar Club, an online subscription service and retailer, where Privada would match the donation.
Earlier this year, the company launched No Free Lunch which benefited two charities in Miami and the Dallas-Fort Worth area.
Lost&Found is a project founded by Caldwell, Tony Bellatto and Jaclyn Sears.