The Premium Cigar Association has announced that Lisa Sigler has been hired as the organization’s new director of membership development & industry relations
In her new position, Sigler will support the development and growth of the PCA, and will be responsible for assisting with the membership and trade show departments, as well as overall sales initiatives.
“We have gotten to a point where it became clear that running the Association would require another person, someone with a diverse skillset and experience in sales and development,” said Scott Pearce, executive director of the PCA, via a press release. “Lisa comes highly recommended from many in the industry and I feel confident she will make a great addition to the team.”
Sigler has been in the cigar industry for 13 years, starting with La Palina as the company’s office manager and executive assistant. Since then, she has worked as an independent sales representative in the Virginia, Maryland, and Washington, D.C. region, representing Cornelius & Anthony, Casa Cuevas, Gran Habano, JRE Tobacco Company, and NOVA Cigars.