Latitude Zero Adds Signature Line

Latitude Zero, a brand that is part of Scandinavian Tobacco Group’s portfolio and that pays tribute to the tobaccos of Ecuador, has released a new blend created by Raul Disla.

The Latitude Zero Signature uses an Ecuadorian Sumatra wrapper, a Nicaraguan habano binder, and a filler that includes Nicaraguan habano, Dominican habano and Connecticut broadleaf, with the tobaccos in the blend coming from the Oliva Tobacco Co. It is described as being full-bodied with highlights of pepper, leather, cream and spice.

The new line is produced by the NACSA factory in Nicaragua and offered in three sizes:

• Latitude Zero Signature Robusto (5 x 54) — $8 (Box of 20, $160)
• Latitude Zero Signature Toro (6 x 52) — $8.25 (Box of 20, $165)
• Latitude Zero Signature Gordo (6 x 60) — $8.75 (Box of 20, $175)

“Latitude Zero Signature is rich and refined with an intriguing spice,” said Kevin Irvine, product coordinator of STG’s online and retail division, in a press release. “It complements the original Latitude Zero blend, offering a completely unique smoking experience. This cigar smokes like an ultra-premium, so it’s a great choice for someone who wants the utmost in tobacco quality and complexity at a great price point.”

The line launched on June 24, with national distribution handled by Meier & Dutch.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.