Moe ElAraby is back for round two.

The northeastern sales representative for Tatuaje and L’Atelier Imports has announced another new product from the latter, an extension to the company’s L’Atelier Maduro line.

The 6 x 52 size will launch nationally in July at the 2016 IPCPR Convention & Trade Show according to L’Atelier Imports co-founder Pete Johnson. A soft launch was done at Sanj’s Smoke Shop on June 24.

While it will be known as MAD52, it’s quite different from the 4 3/4 x 52 cigar known as LAT52 in the original L’Atelier line.

Pricing will be $9.25 per cigar.

Update (July 10, 2016) — Pricing has been confirmed. This story was originally published on Jan. 28, 2016.

Davidoff is the official sponsor of halfwheel's coverage of the 2016 IPCPR Convention & Trade Show.
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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.