In addition to its previously-announced extensions for L’Atelier and Surrogates lines, L’Atelier Imports will introduce small cigars in five-packs in L’Atelier, Surrogates, El Suelo and Trocadero at this year’s trade show.
Sean “Casper” Johnson of L’Atelier Imports told halfwheel last year that the company was considering smaller sizes in a variety of its brands. The cigars measure 4 1/2 x 38 and are known as the L’Atelier Travailleurs, Surrogates Cracker Crumbs, El Suelo Vuelos and Trocadéro Ruelles.
The five-packs will ship to retailers with 10 five-packs in a sleeve. L’Atelier Imports expects the cigars to arrive in stores in November with pricing at around $14.50. They will be shown off at the 2014 IPCPR convention and trade show, which opens tomorrow.
Update (July 21, 2014)–The shipping date was incorrectly identified as September in the original version of this story, with the company correcting it to November during the IPCPR Trade Show.