La Tradicion Cubana is taking a bold step with its production, moving all of it back to the Miami neighborhood where the company began.
“We are moving all of our production to the USA!” Luis M. Sanchez told halfwheel, nothing that he has already secured two private labels to begin production before year’s end. He added that his current facility the Dominican Republic has been closed.
The new factory, located at 1336 SW 8th Street on Calle Ocho in Miami’s Little Havana neighborhood, will be known formally as Fabrica La Tradicion Cubana, though Sanchez often refers to it as “The Lab,” a nod to his moniker as “The Mad Scientist.”
The company previously made cigars a few blocks away from the current location between 1995-2006, shutting when the factory was destroyed due to fire.
Sanchez is currently in the process of hiring rollers and other staff, and noted that it could get to 50 employees, the number he had prior to the fire. “We can always expand to a bigger place,” Sanchez said.
La Tradicion Cubana produces several lines, including Sabor Cubano, Reserva Familiar, and the JML 1902, which is named for the birth year of his grandfather, Jose M. Losa. He also makes a number of brands under contract.
Image courtesy of La Tradicion Cubana.