La Sirena’s recently released Mexican Mermaid line is getting some new sizes, two of which have begun arriving on store shelves, and a new 6 x 60 gordo that is getting a very limited debut ahead of its widespread release at the 2022 Tobacco Plus Expo in January.
A pair of new vitolas have been shipped to stores, a 5 x 50 robusto, which has an MSRP of $14, and a 6 1/2 x 42 lancero, with an MSRP of $15. Both were announced when the cigar debuted in late September in a 5 3/4 x 54 soft-pressed robusto extra vitola.
The third new size, a 6 x 60 gordo, has gotten a very limited release at Tobacco Plaza in Great Neck, N.Y., the store owned by Danny Ditkowich, who is also the owner of La Sirena. He told halfwheel that he made 100 of the gordos for his store as a test run, putting them on sale on Thanksgiving Day. He said they sold so well that he decided to move forward with the new size as a regular production offering. The Mexican Mermaid 6 x 60 has an MSRP of $16, and like the other sizes in the line, will be offered in 20-count boxes. It is slated to begin shipping at the end of February.
The La Sirena Mexican Mermaid, which is made at Tabcalera La Isla, has a blend that uses a Mexican San Andrés wrapper and binder, with the filler coming from Mexico and the Dominican Republic. It is a blend based on the La Sirena Aniversario Especial that was released in 2019 in celebration of the company’s 10th anniversary.