La Riqueza SE 2022 Shipping to Retailers Next Week
A new spin on the La Riqueza blend is coming to cigar stores starting next week, as Pete Johnson has confirmed that the La Riqueza SE 2022 is ready to begin shipping.
The blend still uses a Connecticut broadleaf wrapper over a Nicaraguan double binder and Nicaraguan filler, but some tweaks have made it a little stronger blend than the original. It is being released in a 5 5/8 x 54 robusto extra that has a covered foot. Johnson announced the cigar in July 2021 and showed it off at the 2021 PCA Convention & Trade Show, though noted it wouldn’t be shipping to stores until March 2022.
Production numbers have also been finalized, as it was based on the number of orders received for it at the trade show. A total of 4,500 boxes of 10 cigars have been produced, which come with an MSRP of $12 per cigar and $120 per box. Also of note is that while the cigars had been shown off in bundles, Johnson decided to put them in boxes for the release.
It will be a return to many humidors for the La Riqueza brand, as Johnson removed it from the company’s price list in 2017, though he didn’t formally discontinue the line. It was part of a reworking of the company’s portfolio that also saw the Ambos Mundos, El Triunfador and La Casita Criollo lines moved to small batch and special event releases.
When he announced the La Riqueza SE 2022, Johnson told halfwheel that “this is just a warmup for La Riqueza to come back into production.”
Image courtesy of Tatuaje Cigars.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
Related Posts
-
July 1, 2021 -
April 29, 2019
