My Father Cigars’ La Reloba is getting an image makeover this year as the company looks to reinvigorate the brand for 2014.
Janny Garcia, vice-president of My Father Cigars, said that the reworking is in the early stages and a timetable to get the new look to retail has not been established. “We just want to refresh this brand a little bit, make the boxes and the bands look more pretty, also we are going to add some new sizes,” Garcia said. She said that there is still inventory of the existing packaging that needs to be gone through before the new look is implemented.
The La Reloba line was released in May 2010 and is comprised of three blends: Sumatra, Mexican and Habano.