There’s a new cigar heading to retail members of the Tobacconists’ Association of America (TAA). La Palina has begun shipping the Blue Label.
The Blue Label is a single 6 1/2 x 52 toro that uses an Ecuadorian habano wrapper over a Honduran binder and fillers from Honduras and Nicaragua. It’s the latest TAA exclusive from La Palina, which has previously offered the Bronze Label as a special release for the roughly 80 members of the TAA.
Pricing is set at $10 per cigar and it is limited to 550 boxes of 20.
This is also one of the near 20 exclusive releases for the organization this year, which is celebrating its 50th anniversary.
The TAA is a fairly small group of some of the country’s top tobacconists, about 80 retailers as well as 40 or so manufacturers. The association gathers annually to discuss issues facing the industry and retailers, as well as to have its annual trade show, a unique event that works on a group buying format in order to secure exclusive deals for these generally high-volume merchants.