Room101’s distribution will now be handled by La Palina.
Matt Booth of Room101 has confirmed that effectively immediately, Room101’s cigars will now be sold through La Palina. Down and Back, LLC—a company founded by Robert Caldwell of Caldwell Cigar Co.—has distributed Room101 cigars since mid-2017. Down and Back will continue to sell Hit & Run and The T., cigars that are collaborations between Caldwell and Booth.
While this might be a surprise for many, the partnership will be familiar to those in Texas and the surrounding states. A year ago, Jerry Cutrone—a then La Palina sales representative—took over the entire Down & Back, LLC portfolio, which included Room101, Caldwell and La Barba. Cutrone left that position earlier this year.