La Palina Now Distributing Room101

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Room101’s distribution will now be handled by La Palina.

Matt Booth of Room101 has confirmed that effectively immediately, Room101’s cigars will now be sold through La Palina. Down and Back, LLC—a company founded by Robert Caldwell of Caldwell Cigar Co.—has distributed Room101 cigars since mid-2017. Down and Back will continue to sell Hit & Run and The T., cigars that are collaborations between Caldwell and Booth.

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While this might be a surprise for many, the partnership will be familiar to those in Texas and the surrounding states. A year ago, Jerry Cutrone—a then La Palina sales representative—took over the entire Down & Back, LLC portfolio, which included Room101, Caldwell and La Barba. Cutrone left that position earlier this year.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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