La Palina has confirmed that Bob Moreno will be the company’s new vice-president of sales. Moreno most recently served as the vp of sales and marketing at E.P. Carrillo.
“With his industry knowledge, diverse background and professional sales experience, Bob Moreno will be a valuable asset to La Palina,” said Bill Paley in a press release. “He is driven, passionate and committed. We welcome Bob to the La Palina family.”
Moreno was previously director of marketing for XIKAR and has worked outside the cigar business, including with The Coca-Cola Company. Yesterday, he announced on Facebook he would be joining La Palina.
He replaces Andrew Brennan, whose contract with the company expired this month.