La Palina has confirmed that Bob Moreno will be the company’s new vice-president of sales. Moreno most recently served as the vp of sales and marketing at E.P. Carrillo. 

“With his industry knowledge, diverse background and professional sales experience, Bob Moreno will be a valuable asset to La Palina,” said Bill Paley in a press release. “He is driven, passionate and committed. We welcome Bob to the La Palina family.”

Moreno was previously director of marketing for XIKAR and has worked outside the cigar business, including with The Coca-Cola Company. Yesterday, he announced on Facebook he would be joining La Palina.

He replaces Andrew Brennan, whose contract with the company expired this month.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.